To ask the Scottish Government whether it can provide the attendance figures for (a) Dandelion project and (b) any other Scottish UNBOXED events.
Unboxed was a major UK-wide programme celebrating creativity and innovation, featuring ten large-scale commissioned projects designed to reach millions on-line and in person, bring people together and showcase the Four Nation's creativity.
Scottish Ministers appointed EventScotland as the Strategic Delivery Body for the commission and delivery of the Scottish UNBOXED project, Dandelion, which was funded by the Scottish Government through EventScotland.
The detailed external evaluation of all ten of the Unboxed programme, including Dandelion, is due to be published in Spring 2023. In the interim, the latest details are set out below under the relevant headings.
(a) attendance figures for Dandelion projects
Live events and hands-on schools activities
The following table shows the engagement figures to date for Dandelion, involving over 1,000 events at over 500 locations across Scotland.
| Overall Dandelion Attendance |
Live & Participation | 336,927 |
Schools Participation – including 89,101 pupils and families in 468 schools | 252,134 |
Total In Person Attendance/Participation | 589,061 |
In total over 589,000 people took part in person in live events and hands-on schools activities, across Scotland. The figures in the table above detail the number of people who took part in activities in person; both those that took part in person in the festival and public events elements of the programme (336,927) and those pupils and family members that took part in person in the learning and participation programme involving schools (est. 252,134).
These events included (but are not limited to):
- Two free outdoor Dandelion festivals in Kelvingrove Park in Glasgow (17 – 19 June 2022) and in Inverness (2- 4 September 2022) which attracted almost 67,000 attendees to two three-day festivals celebrating community growing and sustainability, with programmes featuring live music, locally food, workshops, talks, hands-on activities for all ages, representation from activists and community groups, plus free plants to take home encouraging audiences to ‘grow-their-own';
- Events in the 12 Unexpected Gardens (and a ‘Floating Garden’ which toured Scotland’s canal network) which hosted over 500 events engaging more than 18,000 audiences and participants from communities, in particular young people, during the arc of the growing season from March-September 2022;
- 20 Free For All (FFA) events involved Dandelion giving away thousands of seeds and plant plugs to over 13,000 visitors to try their hand at growing;
- The "Schools Growing Initiative’’ saw an estimated 89,101 pupils (plus their family members) in 468 schools become citizen scientists using vertical farm growing cubes. (The cubes are miniature vertical farms, growing hundreds of seedlings under LED light in an accelerated setting, combining design craft, traditional horticultural expertise and technological innovation). Schools across Scotland also took part in the "Big Tattie Experiment’’, which included sowing 258,000 potatoes in 2,000 tonnes of specially made, sustainably sourced, growing medium taken home by pupils to grow;
- In addition to the school cube growing initiative, over 96,000 people at 17 locations across Scotland experienced ‘Show Cubes’ (integrated with multiple speaker systems) that either toured Scotland on cargo bikes or were installed in key locations such as the V&A Dundee, connecting with local bike clubs and introducing eleven local communities to future food growing technologies.
Digital and broadcast
In addition to the in person attendances detailed above, Dandelion’s digital and broadcast content allowed the programme to reach a broader audience who might not have been able to take part in events and activities in person, or the schools programme. Dandelion's digital and broadcast content engaged with 869,960. This included specially commissioned digital short films and featured broadcast content.
(b) Attendance figures for other Unboxed projects within Scotland
Four Unboxed projects toured to Scotland, providing free events and experiences in Paisley, Edinburgh, Dundee, Dumfries, Orkney Islands, and the Highlands. As the Strategic Delivery Body for Scottish activity, EventScotland offered advice and support to those cross-UK Unboxed events with a delivery footprint in Scotland, when asked to do so by the individual project.
Responsibility for, and funding of, these events remains with the central Unboxed organisation and the UK Government’s Department of Culture, Media and Sport, and therefore the Scottish Government does not hold attendance information for these projects.