To ask the Scottish Executive what the salary costs to it were in each department of employees working in public relations and publicity in each year since 1999.
The specialist Executive staff working on public relations and publicity activities within the core departments of the Scottish Executive are based in the Finance and Central Services Department. The activities covered are advertising, marketing and PR, publications, and the corporate website. Salary costs, (which include employers’ costs), since 1 April 2002 are set out in the table. It would only be possible to provide information prior to 2002 at disproportionate cost.
Financial Year | Salary Costs |
2002–03 | £425,095 |
2003–04 | £553,183 |
2004– Sept 2004 | £287,676 |
In 2003 the news website team assumed responsibility for development and running of the corporate website www.scotland.gov.uk and also the international promotion of Scotland website www.scotlandistheplace.com.An additional member of staff was also transferred from the Communications and Information Services Division to the web team, responsible for web compliance and corporate training.
Following a review of publications commissioning in 2002-03, a team of two was set up to deliver cost saving through improved commissioning efficiencies. In 2002-03 and 2003-04 the number of publications remained at approximately the same level while production costs were reduced by £100,000 over the two year period. The same team was instrumental in preparing the new Design, Print, Publishing and Associated Services contract which has been negotiated to deliver additional cost savings and improved efficiency estimated in excess of £100,000 p.a. over the next three years.