Seòmar agus comataidhean

The Scottish Government and Education Scotland have provided funding in 2022 and 2023 to support Scottish Games Week, which included an Education Symposium.

The Scottish Government provided £49,425 in 2022 and £40,000 in 2023.

Education Scotland provided £7500 funding for the Scottish Games Week Education Symposium in 2023.

The Scottish Government and Education Scotland have provided funding in 2022 and 2023 to support Scottish Games Week, which included an Education Symposium. This event brings together video game industry and education providers with an aim to share learning and establish partnerships.

Education Scotland has also supported (through attendance and delivery) the Scottish Games Education Symposium in 2024 and inaugural Scottish Esports Education Conference in 2024.

Education Scotland supports all 32 local authorities to develop and deliver digital literacy, computing science and creativity learning - all of which are in-demand from the games industry.

The Scottish Government is engaging with an industry led action plan and which will look to address future support requirements of the sector.

The Scottish Government has not provided funding directly to video game development companies in the past five years through targeted schemes.

The Scottish Government does not offer financial support (a-d) specifically for the video games industry. However, there is a large range of resources available through Scotland’s public sector and available to businesses in a variety of sectors which can be found at Find Business Support and Business Gateway websites.

The Scottish Government does not provide specific support to independent video games developers. Developers can access bespoke business advice and support through our enterprise agencies.

I refer the member to the answer to question S6W-34544 on 6 March 2025. All answers to written Parliamentary Questions are available on the Parliament's website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers

VisitScotland fees paid to influencers 2020 – 2024.

Please note:

• Lower spend in 2020 and 2021 was due to COVID-19 related travel restrictions.
• Lower spend in 2024 was due to in-year return of marketing budget and pause on marketing.
• Increased spend in 2022 was due to the growing impact of influencers on travel and booking habits and the opportunity to reach new audiences at a critical point in the recovery from COVID-19.

To evaluate influencer partnerships, VisitScotland review content performance such as view rates, comments and sentiment, shares, saves and other metrics.

VisitScotland’s Net Economic Impact (NEI) assessment looks at the incremental influence and impact of marketing activities on visitor spend. This is reviewed annually and reported in VisitScotland’s annual performance report. In 2023-24 VisitScotland’s holistic consumer marketing activities resulted in an NEI of £56.7m.

The Scottish Government published a further update to the work on Scottish Government bonds alongside the 2025-26 Scottish Budget https://www.gov.scot/isbn/9781836910558.

This explains the outcome of the initial phase of due diligence and the work required in the next stage in the due diligence process. This phase will include timing considerations for an inaugural issuance given market conditions and related events.

The Scottish Government remains committed to ensuring Parliament is updated on this work as it progresses.

The following table summarises VisitScotland’s paid media advertising spend in the UK and Republic of Ireland and international markets over the previous five financial years.